The Uganda Cricket Association (“UCA”) won the ICC Africa Region Best Spirit of Cricket Initiative for its project with CWB in 2011. CWB in conjunction with Uganda Cricket Association ran an AIDS/HIV awareness campaign in six districts in Uganda.

The awareness campaign’s theme was 'Bowling AIDS of Uganda'. Through this programme local communities were empowered through coach training and coaching. All areas visited were supported with basic equipment while t-shirts with the theme of the programme were distributed to participants. The awareness campaign was run by incorporating of coaching drills with messages.

The local coaches are trained on how to pass on the messages, techniques and skills. Below are some of the messages and the coaching drills/tips they relate to Abstinence - Do not hit the ball in the air to avoid being caught. Be faithful - Correct call your partners for runs to avoid being run out. Use condoms - Protection of one's wicket, wearing protective gear (i.e. gloves, helmets, etc) to avoid injury while playing. Testing for AIDS/HIV - Taking guard by batter before taking strike.

Through this programme 67 coaches were trained and issued certificates of attendance while 1500 children were coached in 124 schools in the spring and autumn projects of 2011.