Style of Our Own (SOOO) is a summer-long celebration of women’s sport and the sportswear that helps women play with confidence and freedom. Hosted at 245 Regent Street in Central London, SOOO is ushering in the Summer Innings by shining a spotlight on women’s cricket.

Across three exciting days of events, CWB will be part of the action with:

A dedicated fundraising area
Our Head of Social Impact, Sara Begg, speaking on a panel at the networking breakfast
Registration is recommended and can be done here: https://www.styleofourown.com/pages/events

What will CWB be talking about?

Playing with Confidence
Playing with Confidence is a women-led initiative within CWB exploring how the right underwear can support girls to participate in sport - and other areas of life - with greater confidence.

We’re launching a pilot project in Eastern Uganda, where girls will attend a two-day cricket festival. Alongside cricket training, matches, and workshops on women’s health, they will trial sports bras and period pants designed and produced by Lacuna Sports.

With support from Bat for a Chance, we’ll also be supplying cricket equipment - bats, pads, gloves, helmets, and more - to the girls’ local community hubs.

Lacuna is providing the underwear at cost, and we are fundraising to cover manufacturing, shipping, local transport, food, and educational materials.